<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1" /> <title>Applied Info Group | List Maintenance &amp; Fulfillment</title> <meta name="SUBJECT" content="Applied Info Group"> <meta name="DESCRIPTION" content="Applied Info Group enables marketers to fully utilize your database assets with our extensive knowledge of direct and e-marketing, state of the art technology, and unsurpassed service. We give you online command of your data so that you have control of your email and postal campaigns. Our flexibility to develop complex software applications enables us to provide you with customized database and email solutions. Our web-based reporting, job tracking, and query systems let you make decisions on your time, in real time."> <meta name="KEYWORDS" content="database development, database services, data processing, list fulfillment, Database marketing, Merge Purge"> <meta name="classification" content="Applied Information Group is a PC-based e-service bureau and software developer for database management, e-marketing, and direct mail applications."> <meta http-equiv="EXPIRES" content="Wed, 09 Aug 2000 08:21:57 GMT"> <meta http-equiv="CONTENT-LANGUAGE" content="English"> <meta http-equiv="pragma" content="no-cache"> <meta name="RATING" content="General"> <meta name="ROBOTS" content="index,follow"> <meta name="revisit-after" content="20 days"> <link type="text/css" rel="stylesheet" href="css/shared/base.css" media="screen,tv" /> <link type="text/css" rel="stylesheet" href="css/index/index.css" media="screen,tv" /> <link rel="shortcut icon" href="images/aig-logo.ico"></head> <script language="JavaScript"> <!-- var message="Right-click disabled."; function clickIE4(){ if (event.button==2){ alert(message); return false; } } function clickNS4(e){ if (document.layers||document.getElementById&&!document.all){ if (e.which==2||e.which==3){ alert(message); return false; } } } if (document.layers){ document.captureEvents(Event.MOUSEDOWN); document.onmousedown=clickNS4; } else if (document.all&&!document.getElementById){ document.onmousedown=clickIE4; } document.oncontextmenu=new Function("alert(message);return false") // --> </script> <script> function Submit() { document.Form1.submit() } function Reset() { document.Form1.reset() } function submitenter(myfield,e) { var keycode; if (window.event) keycode = window.event.keyCode; else if (e) keycode = e.which; else return true; if (keycode == 13) { document.Form1.submit() return false; } else return true; } </script> <body> <div id="mainwrapper"> <div class="databaseback"> <div id="header"><span class="emarketingback"></span> <div id="identity"><img src="images/aig_identity4.jpg" width="294" height="70" /></div> <!-- loginwrapper --> <div id="navigation">|<a href="../index.asp">HOME</a>|<a href="email_marketing.htm" class="database">EMAIL MARKETING</a>|<a href="database_marketing.htm" class="atstate">DATABASE SOLUTIONS</a>|<a href="online_services.htm" class="online">ONLINE SERVICES</a>|<a href="about_applied_info_group.htm" class="about">ABOUT US</a>|<a href="contact_us.htm" class="contact">CONTACT US</a>|<a href="email_specifications.htm" class="support">SUPPORT</a>|<a href="news.htm" class="news">NEWS</a>|</div> </div><!-- header --> <script language="Javascript"> { var appVer = navigator.appVersion; var pos = appVer.indexOf("MSIE 7.0") if (pos > 0) document.write('<br><br>') } </script> <div id="bodywrapper"> <div id="casestudywrapper"><img src="images/case_study_header.gif" width="230" height="29" align="top"/> <div id="casestudycontent"><b>Situation</b> <br /> Client was looking to develop a single-sourced multi-channel database.<br /> <br /> <b>Objective</b> <br /> To cost effectively develop a unified database platform for postal and email marketing efforts.<br /> <br /> <b>Methodology</b> <br /> " Analyze each data source<br> " Create database design through <br> &nbsp;&nbsp;procedures<br> " Improve creative to be concise and<br> &nbsp;&nbsp;response driven <br> " Normalize and process data hygiene<br> " Develop database categories, <br> &nbsp;&nbsp;masterfiles and enhancement files<br> " Combine multi-source data such as <br> &nbsp;&nbsp;magazine subscriptions, email <br> &nbsp;&nbsp;newsletters, event attendees, and <br> &nbsp;&nbsp;product purchasers<br> <br /> <b>Results</b><br /> Revenue increased, complaints were virtually eliminated, deliverability increased significantly, and tracking and profiling of respondents was implemented.<br /> </div> <!-- newscontent --> <div><img src="images/casestudy_bottom.gif" align="top" width="230" height="5" /><br> <br> <img src="images/request_demo_header.jpg" width="230" height="29" align="bottom"/> <div id="casestudycontent"><b>Interested in Learning More About Applied Info Group's Comprehensive Database Marketing Solutions?</b> <br> <br /> Submit a request now to be contacted by an Applied Info Group representative, who will assist you in scheduling a demonstration.<br> <br> <a href="#" onClick="requestDemo();"><b>Request a Demo</b></a><br /> <br /> <script language="javascript"> <!-- function requestDemo() { window.open('request_demo.asp?t=d', 'newwindow', config = 'height=610, width=590, toolbar=no, menubar=no, scrollbars=yes, resizable=no, location=no, directories=no, status=no,top=20, left=20') } --> </script> </div> <!-- newscontent --> <div><img src="images/casestudy_bottom.gif" align="top" width="230" height="5" /></div> </div> </div><!-- newswrapper --> <div id="bodyintro"><img src="images/list_maintenance_bar.jpg" width="734" height="29" /> <div id="introtext"> <span class="breadcrumbs"><a href="../index.asp">Home</a> > <a href="database_marketing.htm">Database Services Overview</a></span> <span class="breadcrumbs">> <a href="database_design.htm">Database Design</a></span> <span class="breadcrumbs">> <a href="merge_purge.htm">Merge Purge</a></span> <span class="breadcrumbs">> <a href="list_maintenance.htm">List Maintenance &amp; Fulfillment</a></span> <span class="breadcrumbs">> <a href="analysis_modeling.htm">Analysis &amp; Modeling</a></span><br /> <br> <font face="Arial, Helvetica, sans-serif" size="2"><b><font face="Arial, Helvetica, sans-serif" size="2"><b><font face="Arial, Helvetica, sans-serif" size="2"><b><font color="660033">LIST MAINTENANCE &amp; FULFILLMENT</font></b></font></b></font><font color="660033"><br> <br> </font></b></font><font face="Arial, Helvetica, sans-serif" size="2">Let us lower your costs while increasing your profitability with our list maintenance &amp; fulfillment services. Converting your data into a more marketable database adds integrity and selectivity to the file. With a clean, well-maintained file at AIG, you can boost rental response rates which will lead to continuations and increased revenue. </font><font face="Arial, Helvetica, sans-serif" size="2"><br> <br> By enabling users to access our online system, we can unlock selections, data, and provide fast turnaround for counts and orders. You can run counts and orders 24/7 and quickly get results. You can automatically send all counts and orders to your associates and appropriate locations. You can match outside files to either match or suppress results. You can develop follow-up campaigns with email after postal or the other way around. You can maintain multiple addresses on the file and omit them. </font><font face="Arial, Helvetica, sans-serif" size="2"><br> <br> Duplicates and non-deliverables are removed as your database is updated monthly or quarterly to keep nixies down and response rates up. Business records are separated from consumer households and are selectable by the individual with relevant data elements that are supplied for each record.</font><font face="Arial, Helvetica, sans-serif" size="2"><br> <br> By combining multiple channels into a single database, a marketer can integrate and target both postal and email programs with all demographic and purchasing data. Therefore, each email or postal campaign can be selected while accessing all purchase history from the record. You can also develop a demographic or buyer activity profile on any aspect of the file to provide you with market insight into the data. From this you can develop masterfile and selections to use for internal or external marketing purposes. We will assist you in developing segments, roll-ups, and new categories to make the file more profitable. <br> <br> By accessing our web site, you can receive up to the minute updates regarding the status and shipment of all list orders. Immediate counts are available upon request using WebOTIS&#153;, our on-line order and count system. Output is supplied in a variety of formats including diskette, CD-ROM, and electronic transfer. All list orders are fulfilled within 24 hours and same day rushes can be accommodated without additional charges. </font><br> </div> </div><!-- bodyintro --> </div><!-- bodywrapper --> <div id="footer"><span class="footernavigation">|<a href="../index.asp" class="atstate">HOME</a>|<a href="email_marketing.htm" class="email">EMAIL MARKETING</a>|<a href="database_marketing.htm" class="database">DATABASE SOLUTIONS</a>|<a href="online_services.htm" class="online">ONLINE SERVICES</a>|<a href="about_applied_info_group.htm" class="about">ABOUT US</a>|<a href="contact_us.htm" class="contact">CONTACT US</a>|<a href="email_specifications.htm" class="support">SUPPORT</a>|<a href="news.htm" class="news">NEWS</a>|</span> <!-- navigation --> <br /> <br /> Applied Information Group 100 Market Street, Kenilworth, NJ 07033 Phone: (908) 241-7007 </div> <div id="copyright"><div id="year" align="center"> 2000-</div> Applied Information Group. 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