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TechTarget Names Applied Info Group to Maintain and Develop its Email and Postal Subscriber Files and Databases

Kenilworth, NJ - Applied Info Group has been awarded the database development, list fulfillment, and email delivery services for TechTarget. Files include more than 2,500,000 professionals at postal and email address.

TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives in all phases of the technology decision-making and purchase process. In addition to publishing magazines, TechTarget also hosts a broad range of online media products including over 100 websites and over 100 e-newsletters. Through this integrated media portfolio, the company delivers high-value content that helps customers exchange information, conduct transactions, and achieve business goals.

"Records are maintained in a unified database; therefore, marketers can plan campaigns utilizing both postal and email," says Dan Waggenheim, VP Media Products TechTarget. Our large customer universe, wide range of customer data, and multiple touch points present marketing possibilities that Applied Info Group can leverage through its database technology."

"TechTarget customers form a community of professionals within their own niche industries as well as en masse as a group of like-minded individuals driven to succeed," said Mitchell Rubin, President of Applied Info Group. "We will strategically develop TechTarget databases to deliver significant cross sections of well-defined prospects that direct marketers need to grow their business today."

Through its industry-leading Web sites, magazines, conferences and its ROI-focused lead management services, TechTarget delivers measurable results that help IT marketers generate qualified leads, shorten sales cycles and grow revenues.

TechTarget connects IT marketers with targeted, qualified communities of IT buyers; delivering measurable results that help IT companies generate leads, shorten sales cycles, and grow revenues. Industry qualification data (i.e. title, job function, type of company etc) is gathered via several methods (web sites, enewsletters, email, telemarketing, and direct mail). Applied Info Group databases qualification data including additional information such as sales volume, employee size, and plan-to-purchase data. They then enhance the database with relevant business demographics and create title codes based on the titles that the subscribers provide.

Housed in a de-duplicated, multi-channel database at Applied Info Group, the TechTarget Masterfile identifies prime prospects across all data sources by any criteria. For example, technology marketers can find IT professionals at medium-sized businesses with sales greater than $10,000,000. These prospects can then be contacted at both postal and email address as well as via telephone.

In addition to database and fulfillment processing, Applied Info Group handles internal and third party email campaigns for TechTarget including message assembly. Message opens, clicks, and opt-outs are tracked on each day of a campaign, in real time, to accurately measure the results. A database profile of those who clicked-through or opened the email message is delivered in the resulting reports. Applied Info Group also runs each email campaign through its email filter software, which identifies potential issues with each email creative.

"We provide a full-service approach to email so that the manager and list owner can focus on marketing data while we assemble, test, and execute each email campaign," added Rubin.

For more information on Applied Info Group's database and email marketing service capabilities, please contact Mitch Rubin, President of Applied Info Group at (908) 241-7007. Visit www.appliedinfogroup.com to learn more.