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Business & Legal Reports Names Applied Info Group to Maintain and Develop its Email and Postal Customer Files and Databasess Kenilworth, NJ - Applied Info Group has been awarded the database development, list fulfillment, and email delivery services for Business & Legal Reports (BLR.) Their files include more than 2,500,000 professionals at postal and email addresses. "Records are maintained in a unified database; therefore, marketers can plan campaigns utilizing both postal and email," says Cathy Zajack McDonald, Director of Circulation and Database Marketing, Business & Legal Reports. "Our large customer universe, wide range of customer data, and multiple touch points present marketing possibilities that Applied Info Group can leverage through its database technology." "Business
& Legal Reports' customers form a community of professionals
within their own niche industries, as well as, en masse, a group
of like-minded individuals driven to succeed," said Mitchell
Rubin, President of Applied Info Group. "We will strategically
develop Business & Legal Reports' database to deliver significant
cross sections of well-defined prospects that can be utilized
for BLR's marketing efforts. In addition to building the database,
we have been instrumental in streamlining several processes
to automate their marketing programs which have ultimately provided
a more cost effective solution." Housed in
a de-duplicated, multi-channel database at Applied Info Group,
the Business & Legal Reports Masterfile identifies prime
customers and prospects across all data sources and criteria.
These prospects can then be contacted at both postal and email
addresses as well as via telephone. Applied Info Group databases
their data and enhances it with sales volume, employee size,
and SIC code data as well as creates title codes based on the
titles that the subscribers provide. In addition
to database and data processing, Applied Info Group handles
internal email campaigns for Business & Legal Reports. Message
opens, clicks, and opt-outs are tracked on each day of a campaign,
in real time, to accurately measure the results. A database
profile of those who clicked-through or opened the email message
is delivered in the resulting response analysis report, comparing
response activity to their customer profile. Applied Info Group
also runs each email campaign through its spam filter software,
which identifies potential issues with each email creative. "We provide a holistic approach to email so BLR can use all of its attributes and previous direct and email activity to enable them to better target their email program" added Rubin. Mitch can be contacted at (908) 241-7007 for more information. |