E-VOLVE YOUR DATABASE

At Applied Info Group, we don't sell email addresses. We database them. We're the one place where you can integrate permission based email marketing, database development, and complex email campaign execution.

Direct marketers who take a symbiotic approach to postal and email marketing through transaction-based activities can also take customer relationships and ROI to a higher level. As new approaches to conduct e-marketing unfold, your database design must evolve to capitalize on them. This means developing and maintaining a sophisticated database combining email and postal data, which can add and subtract data elements in a real time mode.

With a centralized, multi-sourced database, e-marketers can personally communicate and exchange information with each individual in a custom and immediate fashion. A continual process of data collection through customer interactions is how you can evolve your marketing database to a higher level of communication.

Applied Info Group updates your database daily and makes it available for online queries. You can choose to download survey or transactional responses yourself or have them sent automatically in report form.

IMM-E-DIATE GRATIFICATION

Once developed, your email database can be utilized as an important tool for future transactional activity like subscription renewals, new product announcements, and special offers. Applied Info Group adds electronic transactions to your email database and ultimately your marketing (postal and retail) database.

Within hours after sending opt-in e-mail messages, you can review reports detailing responses ranked according to list source and segment at our web site. Then you can adjust campaigns on the fly rather than waiting months to evaluate postal campaigns.
Hosting a Complete Suite of e-Services

• high speed email delivery
• complex message personalization based on all database data
• online set-up and tracking
• automatic response downloading
• newsletter set-up &delivery
• web page, survey, renewal & transaction hosting
• Response CentralTM - track all campaigns from multiple delivery systems
• html detection & messaging
• dynamic content
• database construction with all data elements
• encrypted email merge purge
• autoresponse systems
• complex transaction & credit card processing
• creative - message/banner/website copy and design

BUILD STRONG E-LATIONSHIPS

Marketers in the email realm can design campaigns that encourage the collection of data as well as receive new transactions. Coupons, surveys, renewals, rebates, sweepstakes, and newsletters are effective tools that communicate with customers and subscribers and build that bond without a hard sell message. Then special offers aimed at specific customers’ buying preferences can go a long way toward building brand loyalty.

We help collect customer data through interactive strategies so that you can direct email offers based on any criteria in your database. And if you use several sources of email list providers, our Response CentralTM program will keep track of it all for you.

Prior to delivering email, we format the message, incorporating links to a web site or a response mechanism that gives recipients options to respond positively. Messages can even include a microsite with an electronic direct response offer. The program handles on-line information fulfillment requests automatically by sending requested information upon receipt of a positive response.

Mailers using Applied Info Group appreciate the security that comes by placing email processing with a DMA-member list service bureau that abides by DMA, AIM, and industry guidelines for ethical list usage. We are already entrusted with data belonging to the most respected mailers in direct marketing and can be trusted not to abuse email files. So it follows that your customers will appreciate your ethical email relationship with them.

As in traditional database building, Applied Info Group standardizes email lists to ensure that all elements of each record are organized properly. Our email processing software program looks at each record to verify a user name and a deliverable domain name. Then it matches files of individuals who do not want to receive emails to remove them. As well, we match them to the eMPS database.

E-TERNAL VALUE

Our analysts can examine Internet tracking trends that help you spot opportunities to cross–sell other products and services. This data is also critical if you view the database as a source of revenue.

Much like direct mail marketing, the power of email marketing is in the creation of a database that incorporates all transactional information, demographics, and even postal data. Therefore, you can customize messaging to your customers’ interests and purchase histories. And with email, you will find it easier, faster, and more affordable to create marketing promotions that develop strong customer relationships.

TOTAL-E UNIQUE

Applied Info Group handles your email campaign from beginning to end. We do all the work from formatting to autoresponding to response reporting for you, whereas email ASP providers let you do the work. And with Applied Info Group, your email will fly through without a hitch. No other e-marketing service provider offers the scope or flexibility for building your email database and using it for interactive communications.